Putting Innovation into Action

Michael Pawlyn

The lead Eden Project designer believes lessons can be learned from nature in how we conduct business and construct our buildings. He points to technology that mimics natural eco-systems, like the remarkable Namibian beetle that creates its own fresh water. In presentations Michael shows how restorative design borrowing from 3.6 billion years of R&D now makes it possible for manufacturers and retailers to achieve zero waste – as Millennial consumers expect.

Ken Segall

Ken worked closely with Steve Jobs at Apple for 12 years as a Creative Director, sharing his obsession for simplifying products, interfaces and branding – as he demonstrates in his book, Insanely Simple. The man who gave us the ‘i’ in iPad, iPod, iPhone and iMac contrasts his approach with the complex product lines offered by many large companies. He also argues for simplicity in guiding principles, strategy, services and problem solving – but underlines that it takes a big effort.