The Brief

Our team will start with understanding not just the facts of the when, the where and with what budget, but importantly what effect that client wants to have on their audience; the emotional legacy. Each client has a dedicated Account Manager, so they get to know their clients’ culture, way of working and the way they run events to build an ever-growing understanding of how to give the best suggestions.

The Ideas

We’ll provide a shortlist of suggestions tailored to the brief, with all the relevant biography, photos, links and insight to help with narrowing-down the choice. Once the client has made their choice, or had narrowed it down to a few, we’ll quickly check with availability and help with any aspect to help them make the perfect choice. From here, we’ll arrange a contract that ensures every aspect of the logistics, fees, rights and publicity is considered and we’ll arrange the billing for the speaker’s fees when the contract is signed.

The Detail

From this point, JLA’s three decades of experience will help the client for every step of the journey, to ensure their chosen speaker is organised and briefed to deliver the best possible performance on the day. We are on hand to ensure hotels, flights, transport and every part of the physical logistics are organised, alongside less-obvious detail to help ensure all aspects of copyright, publicity, production equipment, dress codes & even things like dietary requirements are considered; it’s the little things that can make the difference between a seamless experience, or a problem that can throw the uninitiated off course.

Getting the talent to be at the right place at the right time is half the task; we’re also the conduit to ensure the performance is perfectly pitched to create the best impact. We organise and attend the briefing call to ensure the talent understands the cultural background, commercial context & reasoning behind the event. We help make sure it’s not just the desired content that’s understood & agreed, but ensure there’s a nuanced understanding of the emotional impact that the speaker needs to have.

The Dedication

JLA’s dedicated Account Manager will guide the client through every aspect from the initial suggestions right through to the final performance, and we’re there out of hours, around the clock, to ensure events go without a hitch in different time zones, or deal with unexpected travel hiccups. We love what we do, and we ensure do it better than anyone else.

Frequently Asked Questions

What makes a good conference speaker?

A good conference speaker delivers a mixture of inspiration and insights. The best guest speakers share their experience and invite the audience to draw parallels, without telling them how to run their organisation. As with all speeches, the secret lies in story telling rather than graphs.

What is a speaker bureau?

A speaker bureau advises which speakers, presenters or performers match the buyers’ objectives and budget. They do not normally represent the talent exclusively, so the advice offered is ostensibly impartial. Unlike theatrical and model agencies, the buyer is the client – not the talent.

What is the best agency for booking speakers?

The best speaker agencies listen to the brief, deliver on their promise and elicit the desired audience reaction. This is still a ‘human’ business – relying on in depth knowledge, relationships and integrity. The last matters because speaker fees vary enormously, giving free range to rogue agents.

Where can I find a keynote speaker?

Keynote speakers are a conference highlight, so the stakes are high when setting out to find one. Unless you know who you want and you’ve seen them speak, you will need expert advice from a reputable agency or bureau. Write a detailed brief, interrogate their proposals and ask for relevant reviews.

Where can I find a motivational speaker?

There are as many types of motivational speaker as there are styles of dress – from Paralympians to entrepreneurs to so-called ‘performance gurus.’ And there are good and less good in each category. The best way to find out who’s right for your audience is to ask a speaker bureau for a range of suggestions.

JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

Please join us in our JLab studio near Oxford Circus at 08:30am on Tuesday 30th April for our next speaker’s breakfast event. Following our sell-out event for IWD back in February, we will be joined by three fantastic speakers for an exploration of the uses, myths and concerns surrounding AI.


JLA, 14 Berners Street, London


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, 230 Bishopsgate, London, EC2M 4QH