Tim Harford – FT columnist, Radio 4 presenter and author of the million-selling Undercover Economist is credited with making numbers cool. This breakfast saw the launch of his new book: Adapt – ‘Why Success Always Starts With Failure.’
With customary down-to-earth brilliance, Tim used the science of behavioural economics to explain how complex and far-reaching problems from counter-insurgency to financial turmoil might be solved. And with particular resonance for anyone focusing on innovation, he demonstrated why learning from your mistakes can often be the hardest advice to take.Tim
