Digital: The New Rules

The first event of 2011 was designed to catch up on the latest thinking in digital, and help position a strategy for what is fundamentally changing the way we live, work and play. There were three fabulous speakers…

Josh Spear is one of the youngest and most influential marketing strategists in the world. Based in New York, he and his team advise corporations on how to grapple with the behaviour and expectations of digital consumers – like helping Ford pre-sell 10,000 Fiestas through 100 online ‘activists.’ Josh looks at digital as a business accelerator, how to use it to build lasting relationships – and how it’s now being used to mobilise collective action and ‘make stuff happen.’

David Rowan edits the technology magazine WIRED UK – covering online brands, gadgets and the culture that surrounds them. He explores how the internet is disrupting virtually every sector and why ‘social commerce’ is killing traditional marketing. He also reveals the 10 trends that will change your market in the next decade – and what you should do now to protect yourself.

Alex Hunter helped Virgin America off the ground – by masterminding the grass roots campaign that persuaded Congress to reverse its original decision against certification. He then took over Virgin Group’s entire internet strategy. Now mentoring start-ups, Alex examines online brand loyalty and how to create relationships more quickly than your rivals.