Inside The Apprentice

As the 2009 series gets underway we hear from Sir Alan’s right hand man and the first ever winner of The Apprentice.

After nearly three years working for Sugar, Tim Campbell now runs a social enterprise trust to encourage unemployed young people to start their own business. He confronts the negative mentality head on, arguing that opportunities always exist for those with confidence, planning and perseverance.

After his PR firm was selected to represent Amstrad, Nick Hewer handled all Alan Sugar’s media for over 20 years, playing a key part in the management structure. He was then lured out of retirement to help with Sugar’s negotiations with the Apprentice producers – and ended up as his onscreen aide.

Nick and Tim will take us behind the scenes and explore what lessons can be learned from the most popular business show on British television.