Ben Legg

Ben Legg served as COO of Google Europe for almost a decade, during a period of dramatic growth and transformation for the company. A strategist and advisor, he explores the interconnection of market trends, tech innovation, AI, and the future of work. Alongside roles as an investor, consultant, and the co-founder of The Portfolio Collective, a global community for portfolio professionals, he helps startups to navigate the future, and institutional investors to understand the tech and AI world.

With a diverse career spanning the British Army, McKinsey & Co, Coca-Cola, Google, and multiple tech ventures across Europe, the US, and Asia, Ben brings a global, multi-industry perspective on strategy and planning. His experience leading and advising businesses from startups to global brands gives him an insight into growth, new markets, the geopolitics of technology, digital strategy, and the evolving nature of work in the AI era.

Having worked extensively in the digital marketing and ad tech areas, including influential work at Google on commercialising their search, YouTube, Maps and mobile platforms, Ben considers what movements in consumer behaviour tell us about the bigger picture. He looks at how leaders and organisations deal effectively with uncertainty and disruption (from whichever direction it comes), how they can effectively leverage and implement AI (and not be misled by the hype), and build institutional and strategic resilience.

With energy, insight and authenticity, Ben explains how the best companies can thrive in a world that appears dominated by just a handful of massive tech businesses. He challenges them to take risks, use the data, innovate, analyse and react. From the impact of AI on work and workers, to the strategic playbook of giants like Google, to the intersection of technology and global trends, Ben gives businesses and individuals the tools and knowledge to grow in a digital world.