BJ Cunningham Andy Lane

Fee Band


BJ is a serial entrepreneur and ‘Brand Guru’. He famously created DEATH Cigarettes, then established and sold an integrated brand marketing agency, and co-author an international business best seller. He then established and sold the luxury women’s shoe brand Georgina Goodman, the bamboo cotton SocksoSimple brand, and reignited DEATH Cigarettes as a streetwear brand. A Visiting Professor at Brighton University, he also acts as a Board Level Brand Marketing Consultant to global brands and travels internationally as a highly acclaimed keynote speaker.


Biography

Whilst still a teenager BJ Cunningham started his first enterprise, importing classic cars and Harley Davidsons from LA to London. When the market collapsed, he used his considerable debt to launch DEATH Cigarettes - positioned as ‘The Honest Smoke’. It gained such a foothold that BJ found himself taking on the combined might of the industry in the European Court of Justice.

Then, with a growing reputation for challenging norms, BJ set up a brand marketing agency and built a client list including Volkswagen, B&O and Nokia. Having sold the company and proved his credentials as a true serial entrepreneur, he and his wife created and ran the luxury shoe designer Georgina Goodman until its acquisition by venture capitalists. He also worked with the bamboo cotton SocksoSimple brand and reincarnated his DEATH Cigarettes as a streetwear brand.

BJ is a Visiting Professor at Brighton University, serves on the council of Business Superbrands and travels the world giving inspiring keynote presentations. He believes that while customers are magnetised towards ‘need’ over ‘want’ in the wake of recession, genuine premium will remain resilient: “Loyalty in business is a long-term relationship, discounting is little more than a one-night stand.”

BJ’s message is that a brand is a promise, not a logo; it’s about depth, not awareness. A business must know what it stands for, say it with clarity and do what it says. With wonderfully engaging examples, he shows that customers want to understand the authentic soul of the organisation and become part of your community.

Videos

Conference Speaker BJ Cunningham

JLA Exclusive Interview

Conference Speaker BJ Cunninghamu2019s take on Brand

JLA Speakers Breakfast

Virtual

More Details

Agent Recommendation

It begins as a battery of anecdotes, delivered with a mischievous sense of humour. Then, amid jaw dropping and laughter, a rallying cry emerges: leap at every opportunity, don’t fear the Goliaths who obstruct your path, and always come back fighting. As well as all that, his almost spiritual distillation of the concept of ‘brand’ will have you throwing your old definition into the dustbin.

JLA Agent Brogan West
Read More

Contact

We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!


From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents


Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Speakers
Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.

Location

87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB

WATCH

Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Speakers
Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.

Location

Bishopsgate Institute, London

WATCH