As the former Chief Commercial Officer of Oyster Yachts - and having played an instrumental role in its revival - Paul reflects on how to use strategy, marketing and mindset to transform a business. 


Paul Adamson is a business leader and entrepreneur, known for his time as Chief Commercial Officer of Oyster Yachts, the luxury British yacht manufacturer. Paul was instrumental as Oyster Yachts achieved remarkable growth, doubling revenue annually and securing over £185M in new orders. He did this despite the industry facing unprecedented challenges caused by the onset of the Covid-19 pandemic. 

He was CCO at Oyster between 2018 and 2022 - the same year he was diagnosed with Follicular Lymphoma. Using the same tools and strategies that he previously implemented in business - namely, fostering a resilient, optimistic mindset - he confronted this adversity head-on. He is now in remission, but has remained an advocate for the Follicular Lymphoma Foundation.

As a speaker, Paul reflects on his experience in both business, as well as facing personal hardships. He covers how to navigate change, build resilience within teams, as well as reflecting on his leadership journey and discussing how to build a high-performance mindset. He reflects on what businesses need to do to win back customers, offering his own insights from the turnaround of Oyster. 



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