Paul Spiers

Paul Spiers is the founder of The New P&L Brand Purpose Institute and host of the podcast series The New P&L - Principles & Leadership in Business. He works with leaders and organisations to rediscover and re-engage their purpose, then embed it into the commercial, strategic and operational channels that underpin success.

An advocate for a 'New P&L' for business - one based on Principles and Leadership as well as Profit and Loss - Paul is on a global mission to move companies beyond empty slogans and 'vinyl values' to authentic, purpose-led leadership. He inspires leaders, teams and organisations to align strategy with values and vision, equipping them to thrive in the dynamic landscape of the future of work.

Through powerful storytelling and thought-provoking insights, Paul challenges audiences to move beyond transactional leadership and embrace a more human, transformational approach - one that nurtures creativity, innovation and lasting impact. He helps brands refine and redesign the values, purpose and principles that underpin their business, aligning them with cultural, operational, strategic and commercial drivers to boost growth.

Working across reputation management, leadership coaching, business strategy, innovation and marketing communications, Paul addresses the pain points of organisations that have drifted from their purpose and towards low productivity, miscommunication and a culture lacking collaboration and creativity. He shows how these issues ultimately impact performance and profit and how to tackle them.

Born in Aotearoa/New Zealand and of Irish, English and Māori (Ngā Mahanga a Tairi) heritage, Paul brings a culturally rich and personal perspective to his work combining global insight with grounded values, and offering a leadership philosophy that unites head and heart, putting humanity at the centre of success.