Peter Cross

Fee Band

Eight years in charge of the customer experience at John Lewis and ten more as Mary Portas’ business partner, mean there are few who can match Peter's blend of consulting and practical experience, and step so confidently into the future so as to ensure brands and organisations remain irresistible to their target consumers.


Peter Cross has worked in marketing communications for over fifteen years and is widely recognised as one of the best brand strategists in the country.

He started his career at Burberry in Paris in the European buying team, moving back to London to work for L’Oréal where he spent eleven years in a variety of local and international marketing positions. Peter then took up a position with the Richemont group in charge of global communications for Alfred Dunhill, before joining Yellowdoor as Managing Partner.

Peter’s expertise lies in international branding planning and strategy with a particular experience in luxury goods. Clients have included Louis Vuitton, Thomas Pink, Mulberry, and Harry Winston. He also worked with Mary Portas on the BBC2 series, Mary Queen of Shops.

After eight years in charge of the customer experience at John Lewis and Waitrose, and ten more as Mary Portas’ business partner, there are few who can match Peter's blend of consulting and practical experience and step so confidently into the future of shopping, helping brands and organisations remain irresistible to their target consumers.

Known for his charismatic, inspiring, and straight-talking style, Peter draws on his experience and shares trusted techniques of deepening relationships with both consumers and employees through brand purpose and authentic human connection.  Peppering his presentations with tangible examples from across the commercial and third sectors, Peter isn't afraid to challenge current thinking, offering new perspectives around disruptive innovation, internal culture and remaining what Peter calls sticky.

He invites his audiences to step into the mindset of today's consumer, revealing everything that's changed and everything that hasn't. On the way, he reveals his golden rules and cardinal sins for customer service in a digital age, the future of physical stores and his secrets for building an employee centric culture. Peter ensures his audiences leave with a clear sense of what the future of commerce might have in store, actionable insights and a passion and determination to stand out and play their part.


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JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London