With a mission to demystify wine and remove some of the off-putting language around it, Jilly has found fame as the country's favourite wine expert helping audiences to understand, differentiate and enjoy all varieties of wine.


The nation’s favourite and best-known wine expert, Jilly Goolden has influenced not just drinking habits but the language of wine around the world.

From her first appearances on the BBC’s Food and Drink, watched by upto 8million viewers a week over the course of two decades, Jilly has battled the traditions and elitism of wine and ‘winespeak’. With enthusiasm and a flair for evocative language she has successfully replaced esoteric terminology with accessible similes everyone can understand (and enjoy), likening flavours and character to familiar ideas like buttered toast, the class swot, or trainers on hot tarmac.

As a journalist, Jilly has contributed to almost every UK national newspaper and many magazines, both popular and lifestyle titles, and those within the wine trade and wider food and drink sector. She is also the author of a number of books about wine (including as co-author of five volumes linked to the Food and Drink programme), helping people navigate the bewildering array of regions, grapes and vintages.

Jilly has also presented programmes on the BBC and ITV covering subjects including antiques, travel, food, and of course, wine, and has competed in I’m a Celebrity… and Celebrity MasterChef. Away from the media she also hosts wine experiences in her own Wine Room for groups from around the world.

© Copyright 2024 JLA. All rights reserved.


We’re on hand to help you find the perfect speaker, presenter or performer for your events. Call or email our London office and use our agents' experience to expertly match you with the right person for your programme!

From time to time we send out emails announcing new speakers and free tickets to our showcase events including Speakers Breakfasts and the JLA Real Variety Show. Please tick the box below if you would like to receive these emails.

Don't miss anything!

We will never share the data you submit here with a third party. Information is stored in a database in order to service your enquiry, but is deleted once it is no longer required. You may request to have this data removed at any time.

JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

Please join us in our JLab studio near Oxford Circus at 08:30am on Tuesday 30th April for our next speaker’s breakfast event. Following our sell-out event for IWD back in February, we will be joined by three fantastic speakers for an exploration of the uses, myths and concerns surrounding AI.


JLA, 14 Berners Street, London


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, 230 Bishopsgate, London, EC2M 4QH