As well as voicing the big ITV shows, Peter has released his own app and narrated Hollywood animations.


Peter Dickson is a radio presenter and TV announcer who has worked on dozens of programmes and adverts over the years but is now unquestionably best known as the booming voice of The X Factor.

Peter has been involved with some of the biggest names and shows in British light entertainment. Starting out in radio, he read the news on Radio 2, and then worked with Steve Wright on Radio 1 before then working on Radio 4’s Quote Unquote.

He worked on dramas for Dennis Potter, in comedy with The Fast Show and Harry Enfield and Chums, and notably on quiz shows including Play Your Cards Right, The Price is Right, and Family Fortunes. Peter has also narrated a large number of documentaries for the Discovery channel along with ads for everything from The Sun to KFC to Emirates airlines, Peter has worked extensively on video games. He is also the voice of E4.

With a number of awards for his radio, advertising and TV work, Peter has arguably one of the best known voices in the UK.

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JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

Please join us in our JLab studio near Oxford Circus at 08:30am on Tuesday 30th April for our next speaker’s breakfast event. Following our sell-out event for IWD back in February, we will be joined by three fantastic speakers for an exploration of the uses, myths and concerns surrounding AI.


JLA, 14 Berners Street, London


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, 230 Bishopsgate, London, EC2M 4QH