66 Portland Place


27 November 2012



As an athlete Seb Coe achieved twelve world records and two Olympic golds. He’s now masterminded the most successful Games in modern times. As The Sunday Times put it in their editorial, “Lord Coe proved a masterful leader of a complex project, fulfilling his role with modesty and dignity.”

Seb now offers his insights into the lessons learned. He highlights the need to build a resilient team from diverse backgrounds, to be seen by everyone to deliver your vision, to communicate pre-emptively and to leave nothing at all to chance: “You don’t become a champion at anything simply by turning up and hoping to get lucky.”


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