28 Portland Place


14 May 2009



This was not about 2012. It was a story of what Seb Coe calls the “hard graft, meticulous planning, small wins and frequent set-backs” that took him to twelve world records and two memorable Olympic golds. “You don’t become a champion by turning up and hoping to get lucky. You spend years facing down everything in training in the hope you’re prepared.” Seb Coe has been through the rough and tumble of business as well as athletics and politics. Speaking from experience – and from the heart – he argued that leaders can be made. The best listen not only to what is being said, but also to what isn’t said; they encourage risk-taking, within limits; they set realistic goals and they stick to the gameplan. And they never say never.



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