2021 – What the Experts Say

Kate Silverton

Kate has presented all the network bulletins. Away from the news desk she’s been off-road for Top Gear, kayaked for Ultimate Wild Water and has qualified as a counsellor.

Richard Reed

Richard left advertising to set up a fresh fruit juice business; Innocent went on to achieve huge growth before selling to Coca-Cola. Richard now works with a new wave of entrepreneurs, investing in and advising a range of online and food and drink startups. In speeches he argues for a simple mission, emotional appeal, and work on the small details such as ‘enjoy by’ instead of ‘use by’ dates. Recruit entrepreneurial types with a ‘yes’ mentality, show zero tolerance to those with conflicting values, and borrow ideas from anywhere and everywhere.

Rory Sutherland

One of the most respected creative thinkers in the ad industry, Rory's career at Ogilvy has provided him with a unique understanding of human behaviour and the real-world application of behavioural science. An author, columnist and unlikely social media star, Rory's witty, pithy and often provocative insights and stories demonstrate the original thinking and commonplace traps businesses demonstrate. He considers how marketing guides instead of compells and why we're rarely as rational as we believe we are.

William Butler-Adams

Brimful of passion for engineering, Will is helping to revive UK manufacturing prowess. Brompton design, produce and distribute 50,000+ folding bicycles each year from their London factory – with half the 1200 parts made onsite. Exports account for 80% of sales. With cycle hire stations, Brompton Junction stores and retailers in 44 world markets, they continue to explore new markets and innovations from the addition of electric motors to the connected bike. Riding onto the stage, Will explains his belief in ‘built-out’ obsolescence.