Dan Bennett

Fee Band

Dan enraptures audiences with an interactive journey into the discipline of applying behavioural science and how to change behaviours.


Dan leads the behavioural science practice within Ogilvy Consulting London, looking after clients from the public and private sectors. He is a practitioner, speaker, and writer on the creative application of behavioural science to the world's stickiest challenges. Joining the practice at its commencement, he has worked on over eighty of the world’s major brands & organisations. 

Dan has diverse experience working across the design of products and services, consulting for organisational change and communications across all channels and many markets. Whether that's designing first generation tech in Silicon Valley, reducing obesity in Mexico, changing cleaning habits in Beijing, call centres in India or shaping the retail environment in South Africa. Dan co-leads the global hub in London and helped to roll out the practice across the Ogilvy network. 

He has led pioneering projects with Spotify, Facebook, Unilever, Nestle, Public Health England, Gatwick Airport, ITV, The Times, British Airways, Mr Muscle, Diageo, Adobe, the EU Parliament, and Comic Relief, and has won a range of awards from the Creative Circle, Cannes Lion to the Nudge awards. 

Dan has spoken to audiences in over fifteen countries about the unseen opportunities behavioural science brings. Some highlights include Harvard University, National Security summits, Marketing and Social Media conferences, Super Yacht congresses and financial conferences. He has also helped curate the world's largest festival of Behavioural Science, Nudgestock, since it began seven years ago. 

Before Ogilvy, Dan was part of a research group at the University of York Psychology department looking at the real-world impacts of our mobile phone usage. 


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JLA Presents

Event - 30/04/2024 - 9:00 am

Speakers Breakfast

Understanding AI Now

Priya Lakhani and Anne-Marie Imafidon

We were joined at 87 Barts Close by three brilliant speakers on a panel that delved into the complex world of Artificial Intelligence. Over the hour our panellists de-mystified AI, speaking about AI’s immense promise for enhancing our lives, alongside the apprehension it has generated regarding job security, privacy infringement, and ethical considerations.


87 Barts Close, 87 Bartholomew Close, London, EC1A 7EB


Event - 06/02/2024 - 9:00 am

Speakers Breakfast

Looking Ahead to International Women’s Day

Samira Ahmed, Eniola Aluko, Julia Gillard, and Alex Mahon

We were joined by four fantastic speakers to look ahead at International Women’s Day. With the theme of this year’s event being #InspireInclusion, we were lucky enough to hear from four women who have each blazed a trail in their respective fields: CEO of Channel 4, Alex Mahon; the former Australian Prime Minister and Chair of Kings’ Global Institute of Women’s Leadership, Julia Gillard; one of the leading voices in football, Eniola Aluko MBE; and broadcaster and journalist, Samira Ahmed.


Bishopsgate Institute, London